DECIFRANDO
EL ENIGMA
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Se buscaba desarrollar una homogeneidad sólida que pudiera hacer de la marca una marca globalizada y altamente reconocible. El resultado son 6 submarcas de producto. Cada una de ellas se presenta con un isotipo particular que sintetiza su concepto y que se liga con la marca matriz Enigma Developers. Para su diseño se ha tomado como referencia los cortes característicos que tienen las letras circulares de esta marca, adaptándolos según su forma y color a lo que cada segmento representa. Los isotipos aunque creados con una identidad propia, están evolucionados como una proyección de la marca matriz respetando su forma.
Having big Egos is not bad, but could be unproductive. As UX designers we need to be more humble and admit we lack a crystal ball that lets us know the future. Test out everything you can and you’ll end up as close as you can be to the truth. Sure it would be wonderful to have a team performing research that allows you to make an accurate hypothesis, but if you don’t have that luxury compensate with testing and embrace the comments. Ask the right questions and you shall find a rewarding knowledge. Of course, your work is not done yet. Test after you publish the project. You need to know how to test the whole project in a real live environment. Take a risk and stay with the project for a couple of months even if you don’t get paid for that. Learn as much as you can about the user’s interactions with what you have designed.
